If you’ve ever tried to measure the ROI of native integrations, you’ll know it’s near impossible.From retention rates to sales close rates, from the feedback in customer success calls to running in-app microsurveys, there’s so much data to track and sift through that it can be hard to know where to start. That's why we've put together this framework so you can start measuring and estimating the business impact of any integration you build.
SaaS businesses often have a blind spot when it comes to building custom solutions for their needs, even if it isn't integral to their core product. Here are 6 things you should never build from scratch for your SaaS.
In this month's update, we want to share the launch of 2 new connectors, a Paragon customer story with MainStem.io, several new feature updates, and an in-depth guide comparing building a Zapier connector with embedded integrations. Let's dive in!
The most successful product led companies all leverage integrations strategically for growth. In this article, I'll share with you the key methods you need to boost your user acquisition, conversions and retention.
SaaS buyers expect integrations from your product in today's environment. The question is - should you scale your roadmap with a Zapier connector?
This month, we're excited to share the launch of our Custom Integration Builder on Product Hunt, as well as three new integrations - Pardot, Microsoft Dynamics, and Xero!
Get actionable tips on how to identify, measure, and reduce customer churn, along with some potential tools that can help accelerate and simplify your progress.
Embedded iPaaS solutions focus on simplifying the process of building customer-facing, embedded integrations - Learn about what they are and how they are shaping the future of B2B SaaS integrations.