Build vs. Buy - Product Features

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Key takeways

What features you should never buy
Why startups prefer to build in-house
Evaluation criteria and hidden costs you must consider


Get our in-depth, 7-step framework for making the right build-vs-buy decision for your next feature below.

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Make the right build vs. buy decision for shipping new product features

We sat down with leaders from embedded SaaS companies to discuss the considerations that teams need to consider throughout their decision making process.

We approached this conversation from both angles, and discussed the scenarios in which you should never buy a solution, as well as others where building in-house would not be the best long term decision for your business.


Head of Marketing at Paragon

Brian Yam

Head of Marketing at Paragon
Emilia Korczynska

Emilia Korczynska

Head of Marketing at Userpilot
Nimrod Priell

Nimrod Priell

CEO & Founder of Cord

Mieke Houbrechts

Marketing Manager at

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