Building an Integration Ecosystem - Prioritization and APIs

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Key takeways

Leverage strategic integrations and partnerships to gain upmarket presence
Prioritize integrations via business value and gain cross-functional alignment
Unlock a wide array of hypothesized use cases with thoughtful API design

Summary

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Prioritizing integrations is simple in the early days of building your SaaS, but building a portfolio and ecosystem of integrations is complex and messy.

Luckily, Jeremy Alexander and Billy Robins share their entire framework for building their tech partnerships and ecosystem strategy.

They cover how they bucket requests via strategic initiatives, prioritize integrations based on expected business impact, identify fruitful partnership opportunities, and how they've approached designing their API to enable partners to build towards their platform.

Speakers

Jeremy Alexander

Jeremy Alexander

Ecosystem Product Manager at Productboard
Billy Robins

Billy Robins

Head of Partnerships at Productboard

Brian Yam

Head of Marketing at Paragon

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