Building an Integration Ecosystem - Prioritization and APIs
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Leverage strategic integrations and partnerships to gain upmarket presence
Prioritize integrations via business value and gain cross-functional alignment
Unlock a wide array of hypothesized use cases with thoughtful API design
Prioritizing integrations is simple in the early days of building your SaaS, but building a portfolio and ecosystem of integrations is complex and messy.
Luckily, Jeremy Alexander and Billy Robins share their entire framework for building their tech partnerships and ecosystem strategy.
They cover how they bucket requests via strategic initiatives, prioritize integrations based on expected business impact, identify fruitful partnership opportunities, and how they've approached designing their API to enable partners to build towards their platform.
Ecosystem Product Manager at Productboard
Head of Partnerships at Productboard
Head of Marketing at Paragon
Get SaaS growth and integration insights you won’t delete.
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