Unlocking New Use Cases Through Integrations - The Integrated Podcast

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Key takeways

Integrations allow your customers to get value without being a daily user
Maintaining integrations is much more work than the initial build
Prioritizing integrations appropriately requires an ROI based approach


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Your product is uniquely positioned to solve a specific set of problems very well, but you will never be able to do everything.

Integrations are a way to not only fill that gap, but also a way to learn about how users may be using your product in unintended ways.

In this value-packed episode, Neel Desai, Director of Product Management at Profitwell*, shares actionable tips and insights on:

  • The impact of integrations on customer acquisition and churn
  • Prioritizing integrations based on a 4-step framework
  • How integrations can unlock new use cases and value from your product
  • How to measure the ROI of the integrations you've built
  • Gaining alignment across sales, customer success, and marketing on the product roadmap

Bonus: Check out Neel's podcast Retention Talk, where product and customer success leaders share tactical secrets on how to reduce churn, from cancellation flows to upgrade/downgrade strategies.

Profitwell was recently acquired by Paddle, a subscription payments infrastructure platform*


Neel Desai

Neel Desai

Director of Product at Profitwell (now Paddle)
Brian Yam

Brian Yam

Head of Marketing at Paragon

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