Feature Launch: Custom Integration Builder 🎉 + 3 New Connectors

This month, we're excited to share the launch of our Custom Integration Builder on Product Hunt, as well as three new integrations - Pardot, Microsoft Dynamics, and Xero!
Brian Yam
Head of Marketing
October 21, 2021
minutes to read
Table of Contents
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Scale your native integration roadmap today

Paragon enables B2B SaaS companies to ship the integrations their customers need with 70% less engineering.

Hope you had a great summer! This month, we're excited to share the launch of our Custom Integration Builder on Product Hunt, as well as three new integrations - Pardot, Microsoft Dynamics, and Xero!

🚀 Launch: Custom Integration Builder

Today, we're excited to announce our new Custom Integration Builder, which makes it easy to integrate with any SaaS app on Paragon - even if we don't have a pre-built connector for it. Just enter a few details about the app, authentication, and API into our Custom Integration Builder to setup a production-ready connector with any SaaS app in under 20 minutes.

Learn more about it here!

Don't worry, launching the Custom Integration Builder doesn't mean we aren't building more native integrations. We are thrilled to add Pardot, Xero, and Microsoft Dynamics this month!


✨ New Integration: Pardot

Take your customers' marketing automation capabilities to the next level by receiving/pushing engagement and qualification data to personalize their interactions with their users at scale.


✨ New Integration: Microsoft Dynamics 365

Sync to your users' Dynamics 365 accounts, contacts, leads, or opportunities so they can close more deals!


✨ New Integration: Xero

Seamlessly create, access, and/or update payments and invoices in your customers' Xero accounts directly from your app, with our new Xero integration.

Check out the docs for all of our integrations here.


📖 Monthly Digest


What are embedded integration platforms?
While everyone knows about internal workflow automation/RPA tools such as Zapier, Workato, we have pioneered the embedded integration space. To learn how an embedded solution like Paragon differentiates from existing iPaaS tools, read our article here.

8 Step Playbook to Reducing Churn for B2B SaaS
While net new acquisition growth is important, properly tracking and reducing your customer and revenue churn can be equally if not more important especially as you scale. In this guide, we cover our framework for reducing churn, as well as some tools that can help simplify the process.

Why Structurely chose Paragon over Zapier to ship customer-facing CRM integrations
Structurely, a conversational AI lead qualification platform, had previously relied on building integrations in-house or setting up Zapier workflows for their customers. However, as they prepared their move up-market, they knew they needed a more robust solution to ship their HubSpot and Salesforce integrations. Read about their experience here.

Interested in writing and sharing your thoughts on the integration ecosystem, or have suggested topics? Send us an email here!

As always, if you have any questions or feedback, reach out through our chat, or book some time directly!


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