If you’ve ever tried to measure the ROI of native integrations, you’ll know it’s near impossible.From retention rates to sales close rates, from the feedback in customer success calls to running in-app microsurveys, there’s so much data to track and sift through that it can be hard to know where to start. That's why we've put together this framework so you can start measuring and estimating the business impact of any integration you build.
Paragon is officially SOC 2 Type 1 Certified! This validates our commitment towards data security and controls, which is more important than ever in the SaaS ecosystem, and we will continue to pursue ongoing audits and certifications for continued validation.
Building successful product features requires you to have a deep understanding of your 1 or 2 targeted ICPs (ideal customer profile). When it comes to designing integrations however, you will be faced with knowledge gaps on multiple new audience/user types that your team is not familiar with. See how Toni Aquino from Bynder, a digital asset management SaaS, overcame this challenge while scaling to over 50 native integrations.
We sat down with Matt Marum, Director of ISV Alliances at Sugar, to dig into some of the challenges they’ve faced along the way, as well as the tactical strategies they’ve used to scale their integration ecosystem that can be applied to any company, open source or not.
Designing a seamless integration experience is not as easy as it seems, especially when the end user of the integration is not your core ICP. This guide will walk you through how to go through the entire discovery and design process for building any native integration for your customres.
Successful PLG motions require seamless integration into your core users' workflows and tech stack, while also creating use cases for their cross-functional teammates. In this article, we cover the integrations you must provide in order to gain traction through PLG.
Most companies want to move market over time, but many fail to do so successfully. In this article, we share our tips on how you can leverage integrations strategically to help enter new markets, and gain the cross functional buy-in required to get deals across the finish line.
While we can't turn your app into an NFT just yet, here are some new integrations and resources that'll help you ship features on autopilot so you can get back to working on those new years resolutions you almost forgot about. Let's dig in!
You can't effectively prioritize what features to ship for your product unless you take a data driven approach, and integrations are no exception. In this article we share a methodology for calculating the MRR that is at risk for every integration in your backlog.
Get our 7-step framework for making the right build vs buy decision for any customer-facing product feature, including scenarios when you should NEVER buy.