Platform

Developers

Resources

Guides

Embedded iPaaS vs Unified API

Brian Yam

Jan 30, 2024

Comparing the top two integration platforms that engineering teams use to build and maintain product integrations at scale.

Product Update

Introducing Releases

Brandon Foo

Oct 11, 2023

A more reliable way to manage the lifecycle of your product's native integrations.

Guides

Native Integration Maintenance Challenges

Albert Jo

Aug 9, 2023

The cost of maintaining integrations is very hard to anticipate, but this article will shed some light on what you should expect.

Insights

Reducing SaaS Churn with Integrations

Brian Yam

Jun 22, 2023

Churn is at an all time high in SaaS, but building native product integrations can be the silver bullet you need to tackle it. This article will walk you through the reasons why.

Guides

Challenges Building an Authentication Layer for Integrations

Albert Jo

Jun 14, 2023

Building auth for your product's native integrations is not as easy as it seems - this article will help uncover the challenges you'll encounter, and how to solve them.

Guides

Integration Launch Strategy

Brian Yam

Apr 26, 2023

A comprehensive guide to help you build and execute the perfect integration go-to-market strategy.

Guides

What is a SaaS integration platform

Brian Yam

Mar 30, 2023

SaaS integration platform can refer to any one of 3 different types of integration solutions. In this article, we walk through each solution type and how they uniquely address the integration challenge in the SaaS ecosystem.

Comparison

Top Embedded iPaaS Providers in 2024

Brian Yam

Mar 30, 2023

Looking for the best embedded iPaaS to scale your SaaS integration roadmap? This article reviews the top 5 solutions in the space in 2024.

Guides

How to build a native OpenAI integration

Albert Jo

Mar 16, 2023

OpenAI has made their APIs available so you to build a native OpenAI integration into your product, and this guide will walk you through the step-by-step process of how to do it.

Guides

What is a Unified API?

Brian Yam

Feb 28, 2023

Unified APIs enable SaaS companies to define integration logic once and instantly ship multiple integrations. Read this article to see if they're the right solution for your team.

Product Update

Launching Workflow Permissions

Brandon Foo

Feb 16, 2023

Workflow Permissions allows you to more easily control which end-users have access to different features of your integrations. 

Product Update

Launching Paragon's Monitoring Suite

Paragon Team

Feb 14, 2023

Learn about Paragon’s latest suite of Monitoring features that provides improved observability across all integration activity.

Guides

Embedded iPaaS vs. iPaaS for SaaS Integrations

Brian Yam

Dec 20, 2022

Confused about the differences between embedded iPaaS and regular iPaaS solutions? In this guide, we'll walk through the differences, and how you can leverage both to build a robust SaaS integration strategy.

Guides

Building a SaaS Integration Marketplace

Brian Yam

Dec 4, 2022

Get the best practices for building an integration marketplace for your users to find, authenticate, and configure the integrations in your app.

Product Update

Launching Paragon's Users API

Brian Yam

Oct 7, 2022

Today, we’re officially rolling the first major user management upgrade - the Users API!

Guides

Integration Pricing Strategies - Levers for Growth

Brian Yam

Sep 28, 2022

Integrations are one of the most powerful SaaS upsell levers, yet most companies approach it the wrong way. Read this article for the best framework for approaching integration pricing, so you don't leave money on the table.

Comparison

Integration Solutions for B2B SaaS: A Head-to-Head

Brian Yam

Aug 22, 2022

There are many integration solutions promising to solve the native integration development challenge - but which do you pick? We share a deep dive of the 4 solutions categories that you should evaluate.

Guides

Scaling an Integration Ecosystem with Partnerships and API Design

Brian Yam

Aug 5, 2022

Discover why partnerships and strategic API design are crucial for scaling your integration roadmap with Brentt Gann, Senior Product Manager of Ecosystems at Crossbeam.

Guides

7 Key Benefits of Embedded iPaaS

Brian Yam

Aug 4, 2022

A growing % of SaaS companies are now leveraging embedded iPaaS solutions to streamline native integration development - this article will highlight the 7 top reasons why.

Guides

7 Mistakes to Avoid When Designing the User Experience for Your SaaS Integrations

Brian Yam

Jul 27, 2022

This article will show you seven of the most common UX mistakes companies make when building SaaS integrations. And we’ll explain why it’s important for your core product and integrations to form one seamless user experience.

Guides

Announcing Paragon’s Series A Funding

Brandon Foo

Jul 25, 2022

Paragon is proud to announce that we have raised $13M in Series-A funding led by Inspired Capital and joined by FundersClub, Garuda Ventures, and Jude Gomila.

Guides

The Ultimate Guide to Building Tech Partnerships

Brian Yam

Jul 11, 2022

Whether you've built a handful of native integrations or are starting your integration roadmap, tech partnerships are essential to your strategy. But engaging in tech partnerships is challenging. In this article, we’ll share a framework for building a successful tech partnership to help unlock more value from your integration strategy.

Guides

Discover Insights into ProfitWell’s Integration Strategy

Brian Yam

Jul 11, 2022

Here's a breakdown of The Integrated Podcast (Season 1, Episode 4) with Neel Desai, ProfitWell’s Director of Product Management. We discussed how the company plans its integrations, measures their impact on its business, and so much more.

Guides

6 Reasons To Prioritize Integrations In Your Roadmap

Brian Yam

Jun 2, 2022

Most SaaS companies fail to prioritize integrations on their roadmap due to competing priorities. However, in this article, you'll learn 6 reasons why that is a costly mistake.

Guides

Measure the ROI of Your Native Integrations

Brian Yam

May 11, 2022

Perfectly quantifying the ROI of an integration is impossible, but this article will give you a framework for directionally identifying the value your integration strategy has created.

Guides

Paragon is SOC 2 Type 1 Certified

Paragon Team

Apr 21, 2022

Paragon is officially SOC 2 Type 1 Certified! This validates our commitment towards data security and controls, which is more important than ever in the SaaS ecosystem, and we will continue to pursue ongoing audits and certifications for continued validation.

Guides

Lessons From Scaling to 50+ Integrations - Bynder

Brian Yam

Apr 11, 2022

Building successful product features requires you to have a deep understanding of your 1 or 2 targeted ICPs (ideal customer profile). When it comes to designing integrations however, you will be faced with knowledge gaps on multiple new audience/user types that your team is not familiar with. See how Toni Aquino from Bynder, a digital asset management SaaS, overcame this challenge while scaling to over 50 native integrations.

Guides

From Open Source to Integration Ecosystem - SugarCRM

Brian Yam

Mar 22, 2022

We sat down with Matt Marum, Director of ISV Alliances at Sugar, to dig into some of the challenges they’ve faced along the way, as well as the tactical strategies they’ve used to scale their integration ecosystem that can be applied to any company, open source or not.

Guides

Native Integration Design Guide: A Guide for Product Managers

Brian Yam

Mar 17, 2022

Designing a seamless integration experience is not as easy as it seems, especially when the end user of the integration is not your core ICP. This guide will walk you through how to go through the entire discovery and design process for building any native integration for your customres.

Guides

Must-have Integrations for PLG Growth

Paragon Team

Mar 7, 2022

Successful PLG motions require seamless integration into your core users' workflows and tech stack, while also creating use cases for their cross-functional teammates. In this article, we cover the integrations you must provide in order to gain traction through PLG.

Guides

Moving Upmarket With Integrations

Brian Yam

Feb 24, 2022

Most companies want to move market over time, but many fail to do so successfully. In this article, we share our tips on how you can leverage integrations strategically to help enter new markets, and gain the cross functional buy-in required to get deals across the finish line.

Company News

February 2022 Updates - (Not) Into the Metaverse

Brian Yam

Feb 17, 2022

While we can't turn your app into an NFT just yet, here are some new integrations and resources that'll help you ship features on autopilot so you can get back to working on those new years resolutions you almost forgot about. Let's dig in!

Guides

Calculate MRR Losses From Backlogging Integrations in 3 Steps

Brian Yam

Jan 31, 2022

You can't effectively prioritize what features to ship for your product unless you take a data driven approach, and integrations are no exception. In this article we share a methodology for calculating the MRR that is at risk for every integration in your backlog.

Guides

Shipping Product Features - The Ultimate Build vs. Buy Framework

Brian Yam

Jan 4, 2022

Get our 7-step framework for making the right build vs buy decision for any customer-facing product feature, including scenarios when you should NEVER buy.

Guides

6 Things You Should Never Build In Your SaaS

Userpilot

Dec 8, 2021

SaaS businesses often have a blind spot when it comes to building custom solutions for their needs, even if it isn't integral to their core product. Here are 6 things you should never build from scratch for your SaaS.

Company News

Feature Launch: Custom Integration Builder 🎉 + 3 New Connectors

Brian Yam

Dec 8, 2021

This month, we're excited to share the launch of our Custom Integration Builder on Product Hunt, as well as three new integrations - Pardot, Microsoft Dynamics, and Xero!

Company News

November 2021 Updates - Making API Requests Just Got Easier

Brian Yam

Dec 8, 2021

In this month's update, we want to share the launch of 2 new connectors, a Paragon customer story with MainStem.io, several new feature updates, and an in-depth guide comparing building a Zapier connector with embedded integrations. Let's dive in!

Company News

Paragon Updates - Marketo and Zoom Connectors

Brandon Foo

Dec 8, 2021

We're introducing two brand new integrations with Marketo and Zoom, as well as a guide on building vs buying integrations for B2B SaaS companies.

Guides

Skyrocket Product Led Growth With Integrations

Brian Yam

Nov 11, 2021

The most successful product led companies all leverage integrations strategically for growth. In this article, I'll share with you the key methods you need to boost your user acquisition, conversions and retention.

Guides

Build a Zapier Connector or Embed Integrations In Your App

Brian Yam

Oct 25, 2021

SaaS buyers expect integrations from your product in today's environment. The question is - should you scale your roadmap with a Zapier connector?

Guides

Reducing Churn - The 8-Step B2B SaaS Playbook

Brian Yam

Sep 25, 2021

Get actionable tips on how to identify, measure, and reduce customer churn, along with some potential tools that can help accelerate and simplify your progress. ‍

Guides

What is Embedded iPaaS - SaaS Integration Solutions?

Brian Yam

Sep 1, 2021

Embedded iPaaS solutions focus on simplifying the process of building customer-facing, embedded integrations - Learn about what they are and how they are shaping the future of B2B SaaS integrations.

Get the latest integration guides and resources right in your inbox!

Guides

Embedded iPaaS vs Unified API

Brian Yam

Jan 30, 2024

Comparing the top two integration platforms that engineering teams use to build and maintain product integrations at scale.

Product Update

Introducing Releases

Brandon Foo

Oct 11, 2023

A more reliable way to manage the lifecycle of your product's native integrations.

Guides

Native Integration Maintenance Challenges

Albert Jo

Aug 9, 2023

The cost of maintaining integrations is very hard to anticipate, but this article will shed some light on what you should expect.

Insights

Reducing SaaS Churn with Integrations

Brian Yam

Jun 22, 2023

Churn is at an all time high in SaaS, but building native product integrations can be the silver bullet you need to tackle it. This article will walk you through the reasons why.

Guides

Challenges Building an Authentication Layer for Integrations

Albert Jo

Jun 14, 2023

Building auth for your product's native integrations is not as easy as it seems - this article will help uncover the challenges you'll encounter, and how to solve them.

Guides

Integration Launch Strategy

Brian Yam

Apr 26, 2023

A comprehensive guide to help you build and execute the perfect integration go-to-market strategy.

Guides

What is a SaaS integration platform

Brian Yam

Mar 30, 2023

SaaS integration platform can refer to any one of 3 different types of integration solutions. In this article, we walk through each solution type and how they uniquely address the integration challenge in the SaaS ecosystem.

Comparison

Top Embedded iPaaS Providers in 2024

Brian Yam

Mar 30, 2023

Looking for the best embedded iPaaS to scale your SaaS integration roadmap? This article reviews the top 5 solutions in the space in 2024.

Guides

How to build a native OpenAI integration

Albert Jo

Mar 16, 2023

OpenAI has made their APIs available so you to build a native OpenAI integration into your product, and this guide will walk you through the step-by-step process of how to do it.

Guides

What is a Unified API?

Brian Yam

Feb 28, 2023

Unified APIs enable SaaS companies to define integration logic once and instantly ship multiple integrations. Read this article to see if they're the right solution for your team.

Product Update

Launching Workflow Permissions

Brandon Foo

Feb 16, 2023

Workflow Permissions allows you to more easily control which end-users have access to different features of your integrations. 

Product Update

Launching Paragon's Monitoring Suite

Paragon Team

Feb 14, 2023

Learn about Paragon’s latest suite of Monitoring features that provides improved observability across all integration activity.

Guides

Embedded iPaaS vs. iPaaS for SaaS Integrations

Brian Yam

Dec 20, 2022

Confused about the differences between embedded iPaaS and regular iPaaS solutions? In this guide, we'll walk through the differences, and how you can leverage both to build a robust SaaS integration strategy.

Guides

Building a SaaS Integration Marketplace

Brian Yam

Dec 4, 2022

Get the best practices for building an integration marketplace for your users to find, authenticate, and configure the integrations in your app.

Product Update

Launching Paragon's Users API

Brian Yam

Oct 7, 2022

Today, we’re officially rolling the first major user management upgrade - the Users API!

Guides

Integration Pricing Strategies - Levers for Growth

Brian Yam

Sep 28, 2022

Integrations are one of the most powerful SaaS upsell levers, yet most companies approach it the wrong way. Read this article for the best framework for approaching integration pricing, so you don't leave money on the table.

Comparison

Integration Solutions for B2B SaaS: A Head-to-Head

Brian Yam

Aug 22, 2022

There are many integration solutions promising to solve the native integration development challenge - but which do you pick? We share a deep dive of the 4 solutions categories that you should evaluate.

Guides

Scaling an Integration Ecosystem with Partnerships and API Design

Brian Yam

Aug 5, 2022

Discover why partnerships and strategic API design are crucial for scaling your integration roadmap with Brentt Gann, Senior Product Manager of Ecosystems at Crossbeam.

Guides

7 Key Benefits of Embedded iPaaS

Brian Yam

Aug 4, 2022

A growing % of SaaS companies are now leveraging embedded iPaaS solutions to streamline native integration development - this article will highlight the 7 top reasons why.

Guides

7 Mistakes to Avoid When Designing the User Experience for Your SaaS Integrations

Brian Yam

Jul 27, 2022

This article will show you seven of the most common UX mistakes companies make when building SaaS integrations. And we’ll explain why it’s important for your core product and integrations to form one seamless user experience.

Guides

Announcing Paragon’s Series A Funding

Brandon Foo

Jul 25, 2022

Paragon is proud to announce that we have raised $13M in Series-A funding led by Inspired Capital and joined by FundersClub, Garuda Ventures, and Jude Gomila.

Guides

The Ultimate Guide to Building Tech Partnerships

Brian Yam

Jul 11, 2022

Whether you've built a handful of native integrations or are starting your integration roadmap, tech partnerships are essential to your strategy. But engaging in tech partnerships is challenging. In this article, we’ll share a framework for building a successful tech partnership to help unlock more value from your integration strategy.

Guides

Discover Insights into ProfitWell’s Integration Strategy

Brian Yam

Jul 11, 2022

Here's a breakdown of The Integrated Podcast (Season 1, Episode 4) with Neel Desai, ProfitWell’s Director of Product Management. We discussed how the company plans its integrations, measures their impact on its business, and so much more.

Guides

6 Reasons To Prioritize Integrations In Your Roadmap

Brian Yam

Jun 2, 2022

Most SaaS companies fail to prioritize integrations on their roadmap due to competing priorities. However, in this article, you'll learn 6 reasons why that is a costly mistake.

Guides

Measure the ROI of Your Native Integrations

Brian Yam

May 11, 2022

Perfectly quantifying the ROI of an integration is impossible, but this article will give you a framework for directionally identifying the value your integration strategy has created.

Guides

Paragon is SOC 2 Type 1 Certified

Paragon Team

Apr 21, 2022

Paragon is officially SOC 2 Type 1 Certified! This validates our commitment towards data security and controls, which is more important than ever in the SaaS ecosystem, and we will continue to pursue ongoing audits and certifications for continued validation.

Guides

Lessons From Scaling to 50+ Integrations - Bynder

Brian Yam

Apr 11, 2022

Building successful product features requires you to have a deep understanding of your 1 or 2 targeted ICPs (ideal customer profile). When it comes to designing integrations however, you will be faced with knowledge gaps on multiple new audience/user types that your team is not familiar with. See how Toni Aquino from Bynder, a digital asset management SaaS, overcame this challenge while scaling to over 50 native integrations.

Guides

From Open Source to Integration Ecosystem - SugarCRM

Brian Yam

Mar 22, 2022

We sat down with Matt Marum, Director of ISV Alliances at Sugar, to dig into some of the challenges they’ve faced along the way, as well as the tactical strategies they’ve used to scale their integration ecosystem that can be applied to any company, open source or not.

Guides

Native Integration Design Guide: A Guide for Product Managers

Brian Yam

Mar 17, 2022

Designing a seamless integration experience is not as easy as it seems, especially when the end user of the integration is not your core ICP. This guide will walk you through how to go through the entire discovery and design process for building any native integration for your customres.

Guides

Must-have Integrations for PLG Growth

Paragon Team

Mar 7, 2022

Successful PLG motions require seamless integration into your core users' workflows and tech stack, while also creating use cases for their cross-functional teammates. In this article, we cover the integrations you must provide in order to gain traction through PLG.

Guides

Moving Upmarket With Integrations

Brian Yam

Feb 24, 2022

Most companies want to move market over time, but many fail to do so successfully. In this article, we share our tips on how you can leverage integrations strategically to help enter new markets, and gain the cross functional buy-in required to get deals across the finish line.

Company News

February 2022 Updates - (Not) Into the Metaverse

Brian Yam

Feb 17, 2022

While we can't turn your app into an NFT just yet, here are some new integrations and resources that'll help you ship features on autopilot so you can get back to working on those new years resolutions you almost forgot about. Let's dig in!

Guides

Calculate MRR Losses From Backlogging Integrations in 3 Steps

Brian Yam

Jan 31, 2022

You can't effectively prioritize what features to ship for your product unless you take a data driven approach, and integrations are no exception. In this article we share a methodology for calculating the MRR that is at risk for every integration in your backlog.

Guides

Shipping Product Features - The Ultimate Build vs. Buy Framework

Brian Yam

Jan 4, 2022

Get our 7-step framework for making the right build vs buy decision for any customer-facing product feature, including scenarios when you should NEVER buy.

Guides

6 Things You Should Never Build In Your SaaS

Userpilot

Dec 8, 2021

SaaS businesses often have a blind spot when it comes to building custom solutions for their needs, even if it isn't integral to their core product. Here are 6 things you should never build from scratch for your SaaS.

Company News

Feature Launch: Custom Integration Builder 🎉 + 3 New Connectors

Brian Yam

Dec 8, 2021

This month, we're excited to share the launch of our Custom Integration Builder on Product Hunt, as well as three new integrations - Pardot, Microsoft Dynamics, and Xero!

Company News

November 2021 Updates - Making API Requests Just Got Easier

Brian Yam

Dec 8, 2021

In this month's update, we want to share the launch of 2 new connectors, a Paragon customer story with MainStem.io, several new feature updates, and an in-depth guide comparing building a Zapier connector with embedded integrations. Let's dive in!

Company News

Paragon Updates - Marketo and Zoom Connectors

Brandon Foo

Dec 8, 2021

We're introducing two brand new integrations with Marketo and Zoom, as well as a guide on building vs buying integrations for B2B SaaS companies.

Guides

Skyrocket Product Led Growth With Integrations

Brian Yam

Nov 11, 2021

The most successful product led companies all leverage integrations strategically for growth. In this article, I'll share with you the key methods you need to boost your user acquisition, conversions and retention.

Guides

Build a Zapier Connector or Embed Integrations In Your App

Brian Yam

Oct 25, 2021

SaaS buyers expect integrations from your product in today's environment. The question is - should you scale your roadmap with a Zapier connector?

Guides

Reducing Churn - The 8-Step B2B SaaS Playbook

Brian Yam

Sep 25, 2021

Get actionable tips on how to identify, measure, and reduce customer churn, along with some potential tools that can help accelerate and simplify your progress. ‍

Guides

What is Embedded iPaaS - SaaS Integration Solutions?

Brian Yam

Sep 1, 2021

Embedded iPaaS solutions focus on simplifying the process of building customer-facing, embedded integrations - Learn about what they are and how they are shaping the future of B2B SaaS integrations.

Get the latest integration guides and resources right in your inbox!

View All

Guides

Embedded iPaaS vs Unified API

Brian Yam

Jan 30, 2024

Comparing the top two integration platforms that engineering teams use to build and maintain product integrations at scale.

Product Update

Introducing Releases

Brandon Foo

Oct 11, 2023

A more reliable way to manage the lifecycle of your product's native integrations.

Guides

Native Integration Maintenance Challenges

Albert Jo

Aug 9, 2023

The cost of maintaining integrations is very hard to anticipate, but this article will shed some light on what you should expect.

Insights

Reducing SaaS Churn with Integrations

Brian Yam

Jun 22, 2023

Churn is at an all time high in SaaS, but building native product integrations can be the silver bullet you need to tackle it. This article will walk you through the reasons why.

Guides

Challenges Building an Authentication Layer for Integrations

Albert Jo

Jun 14, 2023

Building auth for your product's native integrations is not as easy as it seems - this article will help uncover the challenges you'll encounter, and how to solve them.

Guides

Integration Launch Strategy

Brian Yam

Apr 26, 2023

A comprehensive guide to help you build and execute the perfect integration go-to-market strategy.

Guides

What is a SaaS integration platform

Brian Yam

Mar 30, 2023

SaaS integration platform can refer to any one of 3 different types of integration solutions. In this article, we walk through each solution type and how they uniquely address the integration challenge in the SaaS ecosystem.

Comparison

Top Embedded iPaaS Providers in 2024

Brian Yam

Mar 30, 2023

Looking for the best embedded iPaaS to scale your SaaS integration roadmap? This article reviews the top 5 solutions in the space in 2024.

Guides

How to build a native OpenAI integration

Albert Jo

Mar 16, 2023

OpenAI has made their APIs available so you to build a native OpenAI integration into your product, and this guide will walk you through the step-by-step process of how to do it.

Guides

What is a Unified API?

Brian Yam

Feb 28, 2023

Unified APIs enable SaaS companies to define integration logic once and instantly ship multiple integrations. Read this article to see if they're the right solution for your team.

Product Update

Launching Workflow Permissions

Brandon Foo

Feb 16, 2023

Workflow Permissions allows you to more easily control which end-users have access to different features of your integrations. 

Product Update

Launching Paragon's Monitoring Suite

Paragon Team

Feb 14, 2023

Learn about Paragon’s latest suite of Monitoring features that provides improved observability across all integration activity.

Guides

Embedded iPaaS vs. iPaaS for SaaS Integrations

Brian Yam

Dec 20, 2022

Confused about the differences between embedded iPaaS and regular iPaaS solutions? In this guide, we'll walk through the differences, and how you can leverage both to build a robust SaaS integration strategy.

Guides

Building a SaaS Integration Marketplace

Brian Yam

Dec 4, 2022

Get the best practices for building an integration marketplace for your users to find, authenticate, and configure the integrations in your app.

Product Update

Launching Paragon's Users API

Brian Yam

Oct 7, 2022

Today, we’re officially rolling the first major user management upgrade - the Users API!

Guides

Integration Pricing Strategies - Levers for Growth

Brian Yam

Sep 28, 2022

Integrations are one of the most powerful SaaS upsell levers, yet most companies approach it the wrong way. Read this article for the best framework for approaching integration pricing, so you don't leave money on the table.

Comparison

Integration Solutions for B2B SaaS: A Head-to-Head

Brian Yam

Aug 22, 2022

There are many integration solutions promising to solve the native integration development challenge - but which do you pick? We share a deep dive of the 4 solutions categories that you should evaluate.

Guides

Scaling an Integration Ecosystem with Partnerships and API Design

Brian Yam

Aug 5, 2022

Discover why partnerships and strategic API design are crucial for scaling your integration roadmap with Brentt Gann, Senior Product Manager of Ecosystems at Crossbeam.

Guides

7 Key Benefits of Embedded iPaaS

Brian Yam

Aug 4, 2022

A growing % of SaaS companies are now leveraging embedded iPaaS solutions to streamline native integration development - this article will highlight the 7 top reasons why.

Guides

7 Mistakes to Avoid When Designing the User Experience for Your SaaS Integrations

Brian Yam

Jul 27, 2022

This article will show you seven of the most common UX mistakes companies make when building SaaS integrations. And we’ll explain why it’s important for your core product and integrations to form one seamless user experience.

Guides

Announcing Paragon’s Series A Funding

Brandon Foo

Jul 25, 2022

Paragon is proud to announce that we have raised $13M in Series-A funding led by Inspired Capital and joined by FundersClub, Garuda Ventures, and Jude Gomila.

Guides

The Ultimate Guide to Building Tech Partnerships

Brian Yam

Jul 11, 2022

Whether you've built a handful of native integrations or are starting your integration roadmap, tech partnerships are essential to your strategy. But engaging in tech partnerships is challenging. In this article, we’ll share a framework for building a successful tech partnership to help unlock more value from your integration strategy.

Guides

Discover Insights into ProfitWell’s Integration Strategy

Brian Yam

Jul 11, 2022

Here's a breakdown of The Integrated Podcast (Season 1, Episode 4) with Neel Desai, ProfitWell’s Director of Product Management. We discussed how the company plans its integrations, measures their impact on its business, and so much more.

Guides

6 Reasons To Prioritize Integrations In Your Roadmap

Brian Yam

Jun 2, 2022

Most SaaS companies fail to prioritize integrations on their roadmap due to competing priorities. However, in this article, you'll learn 6 reasons why that is a costly mistake.

Guides

Measure the ROI of Your Native Integrations

Brian Yam

May 11, 2022

Perfectly quantifying the ROI of an integration is impossible, but this article will give you a framework for directionally identifying the value your integration strategy has created.

Guides

Paragon is SOC 2 Type 1 Certified

Paragon Team

Apr 21, 2022

Paragon is officially SOC 2 Type 1 Certified! This validates our commitment towards data security and controls, which is more important than ever in the SaaS ecosystem, and we will continue to pursue ongoing audits and certifications for continued validation.

Guides

Lessons From Scaling to 50+ Integrations - Bynder

Brian Yam

Apr 11, 2022

Building successful product features requires you to have a deep understanding of your 1 or 2 targeted ICPs (ideal customer profile). When it comes to designing integrations however, you will be faced with knowledge gaps on multiple new audience/user types that your team is not familiar with. See how Toni Aquino from Bynder, a digital asset management SaaS, overcame this challenge while scaling to over 50 native integrations.

Guides

From Open Source to Integration Ecosystem - SugarCRM

Brian Yam

Mar 22, 2022

We sat down with Matt Marum, Director of ISV Alliances at Sugar, to dig into some of the challenges they’ve faced along the way, as well as the tactical strategies they’ve used to scale their integration ecosystem that can be applied to any company, open source or not.

Guides

Native Integration Design Guide: A Guide for Product Managers

Brian Yam

Mar 17, 2022

Designing a seamless integration experience is not as easy as it seems, especially when the end user of the integration is not your core ICP. This guide will walk you through how to go through the entire discovery and design process for building any native integration for your customres.

Guides

Must-have Integrations for PLG Growth

Paragon Team

Mar 7, 2022

Successful PLG motions require seamless integration into your core users' workflows and tech stack, while also creating use cases for their cross-functional teammates. In this article, we cover the integrations you must provide in order to gain traction through PLG.

Guides

Moving Upmarket With Integrations

Brian Yam

Feb 24, 2022

Most companies want to move market over time, but many fail to do so successfully. In this article, we share our tips on how you can leverage integrations strategically to help enter new markets, and gain the cross functional buy-in required to get deals across the finish line.

Company News

February 2022 Updates - (Not) Into the Metaverse

Brian Yam

Feb 17, 2022

While we can't turn your app into an NFT just yet, here are some new integrations and resources that'll help you ship features on autopilot so you can get back to working on those new years resolutions you almost forgot about. Let's dig in!

Guides

Calculate MRR Losses From Backlogging Integrations in 3 Steps

Brian Yam

Jan 31, 2022

You can't effectively prioritize what features to ship for your product unless you take a data driven approach, and integrations are no exception. In this article we share a methodology for calculating the MRR that is at risk for every integration in your backlog.

Guides

Shipping Product Features - The Ultimate Build vs. Buy Framework

Brian Yam

Jan 4, 2022

Get our 7-step framework for making the right build vs buy decision for any customer-facing product feature, including scenarios when you should NEVER buy.

Guides

6 Things You Should Never Build In Your SaaS

Userpilot

Dec 8, 2021

SaaS businesses often have a blind spot when it comes to building custom solutions for their needs, even if it isn't integral to their core product. Here are 6 things you should never build from scratch for your SaaS.

Company News

Feature Launch: Custom Integration Builder 🎉 + 3 New Connectors

Brian Yam

Dec 8, 2021

This month, we're excited to share the launch of our Custom Integration Builder on Product Hunt, as well as three new integrations - Pardot, Microsoft Dynamics, and Xero!

Company News

November 2021 Updates - Making API Requests Just Got Easier

Brian Yam

Dec 8, 2021

In this month's update, we want to share the launch of 2 new connectors, a Paragon customer story with MainStem.io, several new feature updates, and an in-depth guide comparing building a Zapier connector with embedded integrations. Let's dive in!

Company News

Paragon Updates - Marketo and Zoom Connectors

Brandon Foo

Dec 8, 2021

We're introducing two brand new integrations with Marketo and Zoom, as well as a guide on building vs buying integrations for B2B SaaS companies.

Guides

Skyrocket Product Led Growth With Integrations

Brian Yam

Nov 11, 2021

The most successful product led companies all leverage integrations strategically for growth. In this article, I'll share with you the key methods you need to boost your user acquisition, conversions and retention.

Guides

Build a Zapier Connector or Embed Integrations In Your App

Brian Yam

Oct 25, 2021

SaaS buyers expect integrations from your product in today's environment. The question is - should you scale your roadmap with a Zapier connector?

Guides

Reducing Churn - The 8-Step B2B SaaS Playbook

Brian Yam

Sep 25, 2021

Get actionable tips on how to identify, measure, and reduce customer churn, along with some potential tools that can help accelerate and simplify your progress. ‍

Guides

What is Embedded iPaaS - SaaS Integration Solutions?

Brian Yam

Sep 1, 2021

Embedded iPaaS solutions focus on simplifying the process of building customer-facing, embedded integrations - Learn about what they are and how they are shaping the future of B2B SaaS integrations.