The Future Proof Podcast

The Future Proof Podcast

The Future Proof Podcast

Building AI products that last

Building AI products that last

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How Intercom built Fin: The Flywheel Behind a Production-Ready AI Agent

Christine Zdelar

Director of Product

Published

Nov 25, 2025

Inside Gong’s AI Strategy: Context, Memory, and Human Trust

Noaa unpack's how AI is transforming sales, Gong’s vision for agentic workflows, and what the future of human–AI collaboration really looks like.

Noaa Ilani

VP of Product

Published

Nov 4, 2025

Deploying AI systems that enterprise trust

Mike explains how Ada helps enterprises implement and onboard AI systems effectively. He also walks through how his team designs AI-powered experiences that deliver the best possible customer interactions.

Mike Gozzo

Chief Product and Technology Officer

Published

Oct 7, 2025

Inside Cohere’s Approach to Enterprise AI Agents

Elliott shares how Cohere is shaping the path from simple demos to enterprise deployment, why oversight, auditability, and security are essential for agent adoption, and the role of automation and memory in moving toward fully autonomous AI agents.

Elliot Choi

Director of Product

Published

Sep 24, 2025

How To Ship AI Features Without Cannibalizing Your Core Product

Megh shares how Crunchbase's customer-first approach to AI implementations preserved user trust while transforming search workflows, and practical strategies for rolling out AI features without alienating existing power users.

Megh Gautam

Chief Product Officer

Published

Sep 2, 2025

Building AI Products That Enterprises Actually Want

Anant shares lessons from building AI products for regulated industries as well as enterprises, and the winners will be those who spend their efforts adding value through end-to-end workflows and a great AI-native user experience.

Anant Bhardwaj

Founder and CEO | Instabase

Published

Aug 18, 2025

How Descript Designs AI Interfaces that Feel Natural

Laura shares how Descript's "open world, infinite lives" design philosophy enables users to maintain control over AI creative workflows, and practical strategies for building AI interfaces that feel collaborative rather than restrictive.

Laura Burkhauser

CEO | Descript

Published

Aug 5, 2025

What AI Builders get Wrong about Evals

Aman from Arize explains why traditional metrics fail for AI products and shares frameworks for better evaluation plus essential AI PM skills.

Aman Khan

Head of Product | Arize AI

Published

Jul 22, 2025

Why MCP apps struggle with enterprise adoption

Michael reveals the infrastructure gaps preventing MCPs from enterprise adoption, why most APIs weren't built for AI, and how companies are seeing inversions from human to agent usage.

Michael Grinich

FOUNDER & CEO | WORKOS

Published

Jun 17, 2025

Beating OpenAI by building a niche

Richard shares the AI product strategy and framework they used to beating OpenAI's Deep Research agent on all benchmarks, and how you can replicate their success for your niche.

Richard Socher

CEO & CoFounder | You.com

Published

May 27, 2025

How Box builds for Enterprise AI

Aaron shares the importance of building a data flywheel for your AI product, and all the new challenges around acceess control AI products must solve for adoption.

Aaron Levie

CEO & Cofounder | Box

Published

Jan 6, 2026

How Intercom built Fin: The Flywheel Behind a Production-Ready AI Agent

Here’s a tighter version: In this episode of *Future Proof*, Christine Zdelar, Director of Product at Intercom, breaks down how her team built one of the first production-ready AI support agents — from the FIN Flywheel and outcome-based pricing to MCP readiness, cross-help-desk support, and why Intercom built its own models to drive higher resolution rates.

Christine Zdelar

Director of Product